Proper E-mail Cover Letter Etiquette
Vault.Com
05/14/2001
by Hans
H. Chen
Vault Staff
Anil Dash, the former chief information technology officer
for an online music video production studio in Manhattan, lost
his job this January when the company fired nearly all its
employees. Since then, Dash figures he's applied for more than a
dozen jobs, contacting every one of the potential employers -
befitting an out-of-work CIO - through e-mail.
But every time he prepares another e-mail, he faces a choice.
Should he bother to write an e-mail cover letter, the sort of
thing he'd do if he were mailing the resume, or should he merely
dash off a few lines to the effect of, "Hi, I'm interested
in your job, and I've attached my resume as a Word file.
Thanks."
"I do cover letters for jobs I really want," Dash
says. "For ones I don't care about, I just spam them."
Why cover letters still matter
According to recruiting experts, Dash is doing the right
thing by writing extensive e-mail cover letters. Even though
cover letters came of age in the age of pen and paper (or
typewriter and paper), they still have a place in the 21st
century, when want ads, resumes, and interviews all fly over
virtual networks.
"It's going over the Internet,
but it's the same product," Madeline Miller, the manager of
Compu-Type Nationwide Resume Service in upstate New York, said
of e-mail cover letters. "The cover is very important and
it should be the same quality if you were to mail it."
Since e-mail messages generally tend
to be conversational and quickly written, many people aren't
used to drafting carefully written e-mail cover letters. But
Miller said any applicant who creates a fully-fleshed e-mailed
cover letter has an advantage over an applicant with a more
slapdash cover letter.
"There is a tendency to jot off
a few lines, and people might write, "I'm applying for this
job, here is my resume," Miller said. "But if there is
a cover letter, that could put somebody over the top."
But at the same time, make sure your
e-mailed cover letter isn't a chore to read. If brevity is a
virtue with conventional cover letters, it's a necessity for
e-mailed cover letters.
Appropriate cover letter length
Reesa Staten, the research director for OfficeTeam, a
staffing service firm, says e-mailed resumes shouldn't run more
than two or three paragraphs.
"You want to include the same type of information,
albeit in a shorter version," Staten said. "What you
don't want to do is rehash your resume. There's no need to
restate what you've done in the past. What you want to do is
tell them where you learned about the listing, why you're right
for the job, and how they can reach you."
Tips for sending cover letters and resumes
If you really want the job, follow up an e-mailed cover
letter and resume with a hard copy you mail. Make sure this hard
copy includes a cover letter, too, that restates who you are and
why you're qualified. Somewhere in the cover letter, be sure to
write, "I recently e-mailed you my resume and I'm following
up with this hard copy."
Why should you do this? A hard copy gives your resume another
chance for exposure and makes it easier for a potential boss to
pass around or file your cover letter and resume. In cases where
your e-mailed cover letter and resume have been overlooked in
someone's in-box or rendered inaccessible by a computer glitch,
a hard copy may be your only chance for exposure.
If you're including a resume as an attachment, first make
sure the prospective employer accepts attachments. Then, in your
cover letter, mention the program you used to create your
attachment. ("I've enclosed a cover letter written in
Microsoft Word 2000.") It's also a good idea to include a
cut and paste text version of your resume in addition, in case
the person reading the resume doesn't have the software to open
your attachment.
With any resume file you're attaching, open it first to make
sure it's updated, error free, and the version of your resume
you want to send. Sending a virus is tantamount to sealing your
job-doom.
Save a copy of whatever you send by including your own e-mail
address in the "BCC" field or by making sure a copy
goes to your "Sent mail" folder. This allows you to
resend the letter if a problem pops up.
Lastly, don't fill in the "to" field with the
recipient's e-mail address until you've finished writing and
editing the cover letter and resume. This prevents you from
accidentally sending off the message before it's ready.